Marketing Your Bulls
“You Can’t Sell Anything If You Can’t Tell Anything.”
~ Beth Comstock
Bringing a bull to Midland Bull Test is only the first step in many relationships. A relationship with the staff and crew at Midland is vital to the success of developing your bull. However, a relationship with current and potential bull buying customers is imperative to the successful sale of your bull. Midland works hard to partner with industry leaders, breed associations, marketing firms and more to bring attention to the Midland Program and bull sale. However, it is up to you to help us market YOUR bull!
Some marketing strategies to consider:
- Do you have a website that informs your customers about your cattle, your management, your bulls at Midland Bull Test?
- Do you email your customers to let them know about your cattle and specifically about the bulls you are developing here at Midland Bull Test?
- Do you utilize Social Media such as Facebook to market your bulls? Is your Facebook Page setup as a business page to allow people to interact on your page? Do you interact on your business page with other businesses on a regular basis? So you let your audience know when the bulls are available for sale at Midland Bull Test by liking our page and sharing information about our bull sales that we put out there?
Questions about any of the above? Midland Bull Test Staff is here to help! We can help you evaluate your current marketing strategy and give some input and ideas of how to reach your customers and build your audience. Give us a call or shoot us an email and we can help you out!